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Incentive game programming can be set up any way you wish. In order to appeal to the competitive motives in your members, you can make them hard to win, or pit the members against each other with only one winner! In order to appeal to the self-esteem of your members, you can make the games [...]

While the U.S. economy grew slightly in 2002, so did unemployment rates; this is a rare combination. The club industry has been collecting data to help prove that it is recession-resilient. Using the same clubs in 2001 vs. 2002, revenues were up 5 to 6 percent (prior to fourth quarter data). Net memberships were up, [...]

Small businesses are desperate to get online. New hosting companies will build their sites free. But there’s a catch. For about 10 minutes in the mid-’90s, browser functionality was so limited it really was true that no one could tell how big your business was on the Web. It didn’t matter if you were a [...]

This year’s award winner in the realm of management, marketing and sales has an idea so revolutionary, so outlandish, yet heartbreakingly simple, that it’ll take your breath away! Ready? Sitting down? Here goes: Be upfront with your potential members, and be honest — tell them right from the get-go what your facility offers and how [...]

A training record is an excellent way to chart your progress. Whether you are planning to compete in a marathon or just want to increase your fitness level, the best way to reach your goal is to systematically record all of your training variables. Until recently, however, health club members had to write this information [...]

When we think of the hormone testosterone, we tend to think of it as only a “male” hormone. But women’s ovaries produce small amounts of testosterone in addition to larger amounts of the “female” hormone estrogen. When premenopausal women have their ovaries surgically removed, a procedure known as an oophorectomy, they often do not “feel [...]

Cooper Fitness Center takes a sensible approach to long-term health and fitness: Aim for consistency rather than intensity, and the rest will likely follow. Borrowing on information from the Surgeon General’s Report on Physical Activity and Health, Cooper created The Wellness Express, a health promotion program that educates participants that simply “doing more” on a [...]

Jeff Probst explains the situation after a breathtaking (no pun intended) 30 seconds of action, “Only two people left in the water. Brian from Chewie Gum and Jake from Soup Kitchen. Here’s where we’re at, guys. Chewie Gum has 64 seconds underwater. Soup Kitchen has 49 seconds underwater. That’s a 15 second lead for Chewie [...]

Most small-business owners probably feel left out of the on-line retail revolution that is under way on the Internet. It’s no wonder. There are announcements almost every day by major organizations regarding their foray into the world of on-line sales. We hear endlessly about the success of companies such as Amazon.com and Dell Computer, with [...]

The basic exercise program includes approximately 25 minutes of endurance activity and 25 minutes of strength training, two or three days per week, for a period of eight weeks. The endurance activity is performed on a stationary cycle or treadmill at about 75 percent of predicted maximum heart rate, which is normally between 12 to [...]